The creative process, for all its subjectivity, should not be devoid of certainty. Our disciplined approach to creating work, with strategic thinking ingrained throughout our process, enables us to better ensure the one outcome that is not only profitable for our clients but meaningful for all: improving the lives of consumers.Watch: CB in 90 Seconds
Below are the principles we live by every day so that our philosophy fulfills its promise.
Our goal is to improve the lives of consumers. Success for any marketing strategy, creative idea, or brand depends on an adherence to this simple objective.
We empower marketing departments and brand teams with market knowledge and change management expertise so as to better align processes with client needs.
Our work is guided not only through clear and consistent KPIs and benchmarks for success but by a deep and intrinsic respect for results, both for our clients and within our own team.
In our organization, cross-functional teams work together from the very beginning. We see strategy as a philosophy—not a department—that is woven into the process.
Using new learnings, emerging insights, and data-driven knowledge, we consistently optimize the work—via segmentation adjustment and performance enhancement—in pursuit of better results.
At the beginning of any project, we gather all the pertinent department leaders together to work through parameters, goals, and overall strategy. A more integrated and transparent beginning begets work that is better aligned with business goals, which produces better results.Discover D365: Our Process
Onboarding begins by excavating the subjective: we conduct on-site, in-depth interviews with executives and employees to experience the company from a multitude of perspectives. Then we explore the objective: we do a comprehensive business audit of all financials, assets, tools and more.
Based on preliminary learnings, we develop a rapid-response plan to address issues that are of immediate concern and that can be markedly improved with thoughtful yet swift intervention.
To reach goals that align with expectations, we begin by using evidentiary support to confirm or disprove fundamental assumptions about your target, brand, and market. This enables us to define the brand’s differentiating attributes and the target that will best respond to those differences. We then establish KPIs and develop a reporting schema to measure our efforts.
Creatives, technologists, and business consultants analyze all the ethnographic observations, panel discussions, and market trends that our researchers present. And through behavioral analytics, we parse actual behavior and conscious intent in order to uncover subconscious desire— underpinning strategic decisions with quantifiable data that is often elusive. Using these findings, our teams collaborate to codify brand fundamentals: architecture, identity, positioning, and brand design.
Science and art coalesce: New consumer insights, established brand fundamentals, and financial metrics define the solutions we will create in order to achieve your business objectives. Cardwell Beach then leverages its creative minds and technological prowess to generate smart solutions, all of which are tracked and subsequently reported.
We begin anew. Unlock is an intensive work session with our clients, where we evaluate the year’s results from various perspectives, challenge any and all perceptions, and draw from new insights; so we can begin the process of elevating the work, and what it can ultimately accomplish, to greater heights. Optimization in the pursuit of perfection is unending, yet our commitment to achieving it is unyielding.