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What We Are

We are a flat organization. Minimizing individual ego and institutional hierarchy bolsters accountability and innovation across our company.

Without ego engendering unnecessary protectionism and without hierarchy erecting unnecessary barriers, we are better able to channel our people’s passions and ideas into the brands and projects they care about, which ultimately benefits our team members, the work, our clients and their consumers.

Meet Our Leadership Watch: CB in 90 Seconds

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Mike Beach

Chief Executive Officer

Mark Cardwell

Chief Technology Officer

Brian Erickson

Chief Marketing Officer

Mike Lichter

Chief Creative Officer

Monica Reccoppa

Finance Executive

Sharon Arminio

Account Manager

Matt Hansen

Lead Writer

Dave Maldonado

Senior Back-End Developer

Stephen Harman

Senior Producer and Front-End Developer

Gabe Fenigsohn

Research Manager

Rachel Koelsch

Head of Outbound Marketing

Brett O’connor

Account Executive

Services

Comprehensive ROI dashboard

We create a custom analytics hub for each client, helping them connect the dots from marketing plans to revenue.

Search engine marketing (pay-per-click)

Pay-per-click advertising is an affordable and effective way to capture customers who are actively searching for our clients’ products and services.

Programmatic display advertising

Algorithms aren’t just tools for social networks and search engines. Visual ads optimized by machine learning can be highly targeted and effective.

Social media content and campaign testing

Social media platforms allow us to test out the effectiveness of marketing campaigns before launching them into the full marketplace.

Billboard and outdoor advertising

When it comes to attracting a loyal local audience, outdoor advertising is a tried-and-true method that taps into bold visuals and strong branding.

Retargeting and remarketing

Companies in highly competitive markets that experience high traffic volume but low purchase rates can optimize their returns using retargeting.

Mobile advertising

Advertising optimized for mobile devices is a necessity to reach consumers as mobile browsing quickly becomes the dominant way consumers access the web.

Brand videos and commercials

Video can help explain complex topics in engaging and easy-to-understand ways that require less time commitment from busy visitors.

Direct mail

Physical mail-based advertising is an age-old tactic that still has relevance in the digital age, helping businesses strengthen their local connections.

Media planning and buying (print, outdoor, radio, and television)

Identifying, understanding, and purchasing the correct channel for your advertising is critical, which is why we handle planning and buying in-house.

Market research and insights

We exhaustively interview customers and stakeholders to understand all facets of the sales process, alongside extensive competitive and market research.

Financial analysis

By analyzing our clients’ financial data, we can identify critical trends that will influence spending and impact product innovation.

Rebranding and positioning

When companies becomes stagnant or struggle to adapt to new market forces, we analyze and fix market positioning to find a space each brand can own.

Social community management

In addition to managing campaigns on social media, we also work closely with brands’ social communities, cultivating fans and increasing engagement.

Websites and e-commerce

A company’s website is their face to the world and the first point of contact for new customers. We ensure our clients’ websites are both beautiful and functional.

Conversion optimization

When websites aren’t producing desired results, we utilize a suite of analytics and analysis tools to test new approaches and optimize for results.

Mobile apps

We develop mobile apps both as standalone products and as customized solutions for key points in the sales and marketing process.

B2B
Mental Health, Addiction
Finance
Technology
Food & Beverage
Health
Non-profit
Energy
Infrastructure
Hispanic
Real Estate
Education

Our Origin

Our intention was humble: build a company whose people create ideas of value, and a company that values people who create ideas.

This desire arose from our time in the trenches of the advertising industry’s largest conglomerates, where ideas were lauded as invaluable but the people who created them were treated as disposable. We simply wanted to do good work and be good people—conscientious with our clients, supportive of each other.

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