Mike Beach

Chief Executive Officer

Mike is a co-founder and award-winning creative strategist at Cardwell Beach.

Prior to founding Cardwell Beach, Mike earned accolades at Cannes and won Effie Awards for his work on E*TRADE, which included several of the infamous E*TRADE baby TV ads and viral videos. In addition, he created dozens of print ads, product TV spots, marquees, and digital materials which helped position E*TRADE as the most groundbreaking brand in the financial services industry.

He has led integrated campaigns for iconic brands including Pringles, Captain Morgan, The NFL and The Ad Council. His multi-disciplinary expertise spans concept development, creative direction, branding, and sales enablement.

Mike has a love of the outdoors and extreme sports.


Mike Beach

Chief Executive Officer

Mark Cardwell

Chief Technology Officer

Brian Erickson

Chief Marketing Officer

Mike Lichter

Chief Creative Officer

Monica Reccoppa

Finance Executive

Sharon Arminio

Account Manager

Matt Hansen

Lead Writer

Dave Maldonado

Senior Back-End Developer

Stephen Harman

Senior Producer and Front-End Developer

Gabe Fenigsohn

Research Manager

Rachel Koelsch


Brett O’connor

Account Executive