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Tag: Blogging

Your Blog is (also) a Sales Tool

by brian | Sep 9, 2014 | Blogging, Content Marketing

Blogging is usually very clearly a marketing function, many times expected to drive traffic through SEO and being shared on social media. This stereotype makes it easy for sales-driven organizations to opt out of blogging. “We don’t care about SEO.” “Social media doesn’t drive leads for our business.” and of course… “We don’t have time […]