Tag: Branding

Talking With—Not At—Your Website

Talking With—Not At—Your Website

We were intrigued recently by a Medium post from Tomaž Štolfa of Layer which explored the evolution of what he called “conversational interfaces” from DOS to the desktop trash can to instant messaging to more recent arrivals like SMS and Slack. His conclusion? Nearly every product or service online today “has or will soon have […]
Companies Are The New Bloggers

Companies Are The New Bloggers

Here at Cardwell Beach, we love user experience design. There’s a lot you can learn simply from reading the insights that UX designers gather, whether or not you’re designing a website or a mobile interface. (For example, good UX design emphasizes the essential business principle of putting the customer first.) But we’ve also noticed something […]
3 Content Marketing Trends Shaping 2016

3 Content Marketing Trends Shaping 2016

Marketing using “content”—be it blogs, storytelling, visuals, or audio—is quickly becoming an industry-wide trend: roughly 70% of marketers surveyed in 2015 by the Content Marketing Institute reported having produced more content last year than the year before. Nearly 90% of the marketers surveyed said they were doing some type of content marketing overall, the Institute […]