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Tag: Color

A Brand’s True Colors: Thoughts on Spotify’s New Green

by Gabe | Jul 7, 2015 | Brand Messaging, Brand Strategy

Music streaming service Spotify is currently experiencing a backlash against their app icon’s slightly altered shade of green. With consumers using words such as “angry” “confused” and “crazy” to describe the change, it’s worth taking a closer look at color strategy in branding and design. Color plays an even larger role in consumers’ immediate perception […]