As we discussed last week in our podcast, our email accounts are likely to follow us around for the rest of our lives. We need an email address to sign up for online services, to access digital accounts, and, increasingly, to receive crucial mail that no longer arrives in paper form. All of this makes […]
As a creative director and copywriter, I frequently work on projects that incorporate a web-first component. Whether it’s writing copy on a website or restructuring important content online, I share some of my best practices with Matt Hansen in this conversation. Q: What are some fundamentals companies should keep in mind when writing websites? A: […]
This is the third in a three-part series on the way our relationship to retail is changing. We’ve discussed a move towards more automation in the shopping experience and the rise of the subscription box, and today we’re tackling the concept of pop-up shops as a game changer in the retail storefront category. It’s an […]
Nearly every site on the web is powered by a content management system (CMS), a platform that allows easy editing and control over nearly every function of the site. But choosing a content management system isn’t always as easy as using one. Matt Hansen interviewed me this week about questions to ask when choosing a […]
Each week, we bring you a perspective on a current issue in marketing, design and sales from a core member of the Cardwell Beach team. This week Matt Hansen interviews me on the differences between responsive and adaptive web design and whether responsive design lives up to the hype. Q: In a nutshell, what is the difference between […]