Tag: Differentiation

Conquering Chaos Through Communication and Discipline

Conquering Chaos Through Communication and Discipline

The dawn of each new year always brings with it unforeseen challenges, opportunities, and questions. But with uncertainty also comes another feeling: anxiety triggered by chaos. When we originally wrote this blog post, it was early 2017 and the country—and, to a large extent, the world—was recovering from a chaotic U.S. presidential election cycle that […]
The Car as a Service: Why Renting, Not Owning, is the New Frontier

The Car as a Service: Why Renting, Not Owning, is the New Frontier

When the Smart Car first appeared in the US in 2008, it raised some questions, perhaps the biggest being: would Americans used to trucks, sports cars, and open highways drive such tiny vehicles? While European drivers had been using Smart Cars for years, the driving conditions in Europe—congested cities, high fuel costs, and relative proximity—are […]

Using marketing technology vs. being used by marketing technology

This week some of the most influential people in creative media, marketing, and advertising are all gathered together in one spot—Cannes—for the annual Cannes Lions festival. And just like every year, luminaries in the marketing and design fields share insights they’ve learned while working with brands large and small. We’ve been keeping an eye on […]