There’s a new trend in the tech world called the “Full-Stack Startup,” coined by Chris Dixon. Here’s his take: Suppose you develop a new technology that is valuable to some industry. The old approach was to sell or license your technology to the existing companies in that industry. The new approach is to build a complete, […]
Providing great customer service doesn’t set you apart from the competition; it’s cost of entry. People now expect ease of use with every product, application, and service. If customer service is an area in which you’re lagging, improving it doesn’t necessarily require structural changes to your business. Small changes to your process or procedures can […]
Prospective clients probably trust that you have solved a few problems — maybe even a few within their industry. They’ve seen your relevant case studies accompanied by a few well-known company logos and testimonials from clients that are happy to vouch for your abilities. But prospective clients want more: they want to know that you […]
I recently got engaged. In many cultures the man buys the woman an engagement ring to show a level of commitment. When you are preparing to hand over multiple paychecks for something that fits in your pocket, you want to make the right decision— and I mean life decisions aside—you have to answer the question, […]
We have worked with a number of tech-service hybrids recently, and a trend that’s emerging within the category is visibility. It’s a high-impact and seemingly obvious way for a service company to differentiate itself. The main hesitation when purchasing a service is often, “how am I supposed to know whether this person/company is doing a good […]