For any sales or outreach strategy to work effectively, companies need a core base of solid leads. As a member of the development team at Cardwell Beach, I’ve implemented lead generation plans across the web. I sat down with Matt Hansen to talk about best practices for generating quality leads that can make a difference […]
Here’s a loaded question: who do you trust more, someone unintelligent or someone who has a well-researched answer to every question? Sales are won by the reps that customers know, like and trust. In our personal lives, all of us can name plenty of acquaintances that we know and like, but we’d be slow to […]
There are a hundred problems you could solve for your sales team, but some are certainly more pressing than others. The last thing you want is to spend a pile of cash on technology nobody uses. To ensure you create an app your sales reps actually use, you need to figure out what problems they’re […]
CRM is a fantastic tool. However, in many instances, companies find that sales reps view any CRM system as a burden. Why? Over the past few years, CRM’s primary use has evolved from helping sales reps improve their relationships with customers to helping senior management visualize and forecast revenue. This evolution has been unfortunate because […]
In a recent conversation I had with Mark Wayland, he mentioned that in his 30 years of sales coaching, the best meetings are always the ones where the client is sitting next to you and you’re both sketching on a piece of paper together. That is what the iPad and other tablets can do, but […]
