In a recent conversation I had with Mark Wayland, he mentioned that in his 30 years of sales coaching, the best meetings are always the ones where the client is sitting next to you and you’re both sketching on a piece of paper together. That is what the iPad and other tablets can do, but […]
You’ve likely seen good examples and bad examples of mobile or iPad applications used by sales reps to enhance the consultative selling experience. How do you create your own? You’ll want to start with a rock-solid buyer insight. In short, you want to identify an unmet emotional need and find a way to tie that […]
