I sat down with Dave Donars, Chief of Research at Cardwell Beach, who asked me some fundamental questions about analytics recently, a topic that we both are passionate about and have devoted considerable time to researching and understanding. Measuring statistics around traffic, usage, and interaction are key for so many businesses, but there are other […]
For users around the country (and increasingly across the globe), Yelp is an indispensable resource for finding places to eat and people to hire for a variety of services. We sat down with Shannon Eis, Yelp’s Vice President of Corporate Communications, to talk about the company’s commitment to its users and how that support extends […]
In the waning days of 2015, a commotion started brewing in the online publishing world: what would happen to publishers, bloggers—content producers of any stripe, really—as ad blockers became more and more common amongst web users? The debate reached its peak as 2015 came to a close, with agonizing debates over whether ad blocking would […]
For decades, blogs were the Internet’s currency—if you had one, you could command an audience, if you didn’t, gathering a digital following was much harder. Bloggers like Andrew Sullivan, Seth Godin, and the personalities behind Boing Boing used their digital platforms to launch online empires that engaged millions. But with the growth of social media […]
For any sales or outreach strategy to work effectively, companies need a core base of solid leads. As a member of the development team at Cardwell Beach, I’ve implemented lead generation plans across the web. I sat down with Matt Hansen to talk about best practices for generating quality leads that can make a difference […]
