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Art & Copy

Gabe Fenigsohn talked with INC.com about creativity. See more here.
This week some of the most influential people in creative media, marketing, and advertising are all gathered together in one spot—Cannes—for the annual Cannes Lions festival. And just like every year, luminaries in the marketing and design fields share insights they've learned while working with brands large and small. We've been keeping an eye on…
Here at Cardwell Beach, we love user experience design. There's a lot you can learn simply from reading the insights that UX designers gather, whether or not you're designing a website or a mobile interface. (For example, good UX design emphasizes the essential business principle of putting the customer first.) But we've also noticed something…
This week I sat down with Matt Hansen, who interviewed me about my philosophy on working as a creative director, common misunderstandings about the job, and the management advice that I try to bring to my work everyday. Q: Many people are familiar roughly with what a creative director does, but not the intricacies of…
As 2016 dawns, it's a good time to revisit the perennial head scratcher of the marketing world: brands. Are they overrated, over-thought examples of tepid consensus thinking? Or are they essential, pick-poorly-at-your-peril keys to marketing success? We've reviewed some recent thinking on brands (and the pursuit of the perfect brand) for insights into the age-old…
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