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Brian EricksonHow to Survive Trade Show Season, Part One
It's the beginning of a new year. Time to set a fresh round of quarterly goals, fine-tune your branding, and…
Consider this: Roughly one out of every three U.S. dollars spent on Cyber Monday is spent on Amazon.com. So when…
When the Smart Car first appeared in the US in 2008, it raised some questions, perhaps the biggest being: would…
Brian EricksonVolkswagen's Slow Recovery: An Update
We've spent a lot of time here talking about the ways Volkswagen can begin to recover from a catastrophic emissions…
Brian EricksonPodcasts Are Underserved: An Update
Earlier this year, we looked into the ways that podcasts are a rarity in today's digital media landscape: an underserved…
Brian EricksonListen To: Can Volkswagen Recover? Part Two
I joined Dave Donars, Chief Research Officer at Cardwell Beach, to discuss whether the legendary Volkswagen brand can recover from…
