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Strategy

The dawn of each new year always brings with it unforeseen challenges, opportunities, and questions. But with uncertainty also comes another feeling: anxiety triggered by chaos. When we originally wrote this blog post, it was early 2017 and the country—and, to a large extent, the world—was recovering from a chaotic U.S. presidential election cycle that…
Great art is either loved or hated. The one reaction artists cannot abide is indifference. Great marketing, while certainly not as pure of heart as anything hanging in the Louvre or performed by the American Ballet Theater, is no different. Great campaigns will have passionate advocates and vociferous detractors. The goal is not to be…
Any good relationship with a marketing firm should start with the agency taking a deep dive into your business. That’s how an agency gets a sense of who you are, why you exist, and how you operate, which is an essential foundation for their strategic thinking. If you hadn’t previously seen the value in this…
It's the beginning of a new year. Time to set a fresh round of quarterly goals, fine-tune your branding, and finally put that new internal strategy into place. Oh, and it's also trade show season. And with that comes the trade show hangover. Remember the last time you attended CES in Las Vegas, or that…
We’ve enjoyed our summer vacations, gotten the kids back to school, and settled back into a familiar work routine. It’s time for what many businesses consider their busy season: the fall, winter, and spring months when we execute on our quarterly goals, fine-tune our annual plans, and assess our progress in the new year. If…
Gabe Fenigsohn talked with INC.com about creativity. See more here.
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