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Strategy (122)

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    Insight of the Week: When Hotel Chains Rebrand, Customers Respond

    Insight of the Week: When Hotel Chains Rebrand, Customers Respond

    Matt Hansen

    3 Winning Rebranding Strategies From Veteran CMOs

    3 Winning Rebranding Strategies From Veteran CMOs

    Matt Hansen

    Listen to: The Annihilation of Incrementalism (and Penn Station): Infrastructure as Branding

    Listen to: The Annihilation of Incrementalism (and Penn Station): Infrastructure as Branding

    Brian Erickson

    Insight of the Week: The simpler the information, the healthier the choice

    Insight of the Week: The simpler the information, the healthier the choice

    Matt Hansen

    3 New Ideas on Brands for 2016

    3 New Ideas on Brands for 2016

    Matt Hansen

    Listen To: 3 Stories About Handling Too Much Information

    Listen To: 3 Stories About Handling Too Much Information

    Matt Hansen

    The Gym as a Fashion Show: How Brands like Lululemon Transformed Workout Style

    The Gym as a Fashion Show: How Brands like Lululemon Transformed Workout Style

    Brian Erickson

    Insight of the Week: Location, Location, Location

    Insight of the Week: Location, Location, Location

    Matt Hansen

    Listen To: MListen to: Marketing Down Under Style, Part 1

    Listen To: Marketing, Down Under Style, Part Two

    Brian Erickson

    What Uber Learned from Arm and Hammer

    What Uber Learned from Arm and Hammer

    Brian Erickson

    Insight of the Week: When a Product is Fun, Try Video First

    Insight of the Week: When a Product is Fun, Try Video First

    Matt Hansen

    How Football Positioned Itself For New Year's Eve

    How Football Positioned Itself For New Year’s Eve

    Matt Hansen