As 2016 dawns, it’s a good time to revisit the perennial head scratcher of the marketing world: brands. Are they overrated, over-thought examples of tepid consensus thinking? Or are they essential, pick-poorly-at-your-peril keys to marketing success? We’ve...
Not long after the confetti is swept up and the champagne bottles are tossed out, many revelers wake up New Year’s Day with a new goal. ‘This is the year I’m going to exercise more, or quit smoking, or eat healthier,’ they say. And for a lucky...
Mobile devices allow shoppers to buy items from anywhere in the world with a single scroll-and-tap. But what happens when users are presented with ads from real-world locations? Are they more likely to buy at those stores over others? A research team took a look at...
Look in the back of refrigerators across America and you’ll see a little, half-opened orange box. Chances are it’s Arm and Hammer brand baking soda, which cooks throughout the country use to improve their baked goods, clean their counters, and yes, deodorize their...
