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cbtemplate Mark Cardwell

Why Your Values Matter

Every company or organization has values to which it adheres, and it’s important to define them for yourselves and for your customers. Your values are your brand: A company’s set of values is an increasingly important factor for buyers. What you stand for is often just as important as what you sell. If your brand…
It's the beginning of a new year. Time to set a fresh round of quarterly goals, fine-tune your branding, and finally put that new internal strategy into place. Oh, and it's also trade show season. And with that comes the trade show hangover. Remember the last time you attended CES in Las Vegas, or that…
Gabe Fenigsohn talked with INC.com about creativity. See more here.
I should clarify something before we get started: I'm not talking about your actual haircut, which I'm sure is stylish. Instead, I'm talking about the experience of getting your hair cut—especially your interactions with the person who is doing the cutting. Let me explain. As a CMO and sales executive, I talk to people all…
These days, it seems like everyone and their best friend are hard at work at their start-up. It's become a nationwide trend, as coders, designers, and entrepreneurs join forces to bring their dreams to life. Many will fail, some will succeed, but along the way, they'll learn some important lessons about leading teams, managing investors,…
Pardon our absence today—we're taking the first of our two annual off-site retreats, where we gather the Cardwell Beach team together for a day of conversations, thought, and contemplation as we enter a new year. How can we produce the highest quality work for our clients while ensuring the most efficient workflow? How can we…
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