COVID-19 Marketing Resources
Actionable insights from national and global executives on marketing in a post-COVID-19 world.
In this episode, we ask Michelle Farabaugh, former CMO of Harry & David and BevMo, about the future of marketing post-Covid-19. Together, we explore why bottom of the funnel marketing makes a difference during a crisis, how brand positioning can evolve over time, and when e-commerce can bridge the gap post-Covid-19.
Gordon Ho, former Chief Marketing Officer and Head of Sales at Princess Cruises, joins us to discuss the future of marketing in the post-Covid-19 world. Gordon is now the founder of the Xpertainment group at xpertainment.com, a marketing consultancy focusing on the intersection of Experiences and Entertainment. In this episode, we discuss the impact of Covid-19 on the cruise industry, the future of shared in-person experiences, and the importance of developing a community among customers.
We talk with Adam Golomb, Chief Marketing Officer at legendary Pittsburgh restaurant chain Primanti Bros., about the future of marketing in a post-Covid-19 world. Together, we discuss how an upfront investment in technology can help during crises, the benefits of marketing a beloved brand, and how cultivating fun and levity can help during tough moments.
We're joined by Tim George, Chief Marketing Officer, Athletics, for the University of North Carolina Greensboro to discuss the future of marketing in a post-Covid-19 world. Together, we discuss how social media marketing can reach audiences during uncertain times, why relationship marketing is so critical right now, and what live sports will look like in a post-Covid-19 world.
We ask Barry Breede, Chief Marketing Officer at utility pole provider Koppers, "What will marketing look like post-Covid-19?" In this in-depth conversation, we discuss how innovation can help differentiate commodity products, the importance of building long-term relationships, and why a sense of stability will be critical for marketing moving forward.