Resources

Podcasts Are Underserved: An Update

brian Brian Erickson
Earlier this year, we looked into the ways that podcasts are a rarity in today's digital media landscape: an underserved digital niche. Indeed, while it...

Listen To: Can Volkswagen Recover? Part Two

brian Brian Erickson
I joined Dave Donars, Chief Research Officer at Cardwell Beach, to discuss whether the legendary Volkswagen brand can recover from its self-inflicted injuries after a...

Listen To: Can Volkswagen Recover?

brian Brian Erickson
I joined Dave Donars, Chief Research Officer at Cardwell Beach, to discuss whether the legendary Volkswagen brand can recover from its self-inflicted injuries after a...

Listen To: Luxury Marketing in the Digital Age, Part Two

I sat down with Brian Erickson, Cardwell Beach Chief Marketing Officer, to talk about the luxury market, a world where some of the normal and...

iPads are useless (but they were important)

brian Brian Erickson
Perhaps you remember the iPad launch of 2010? Though the idea of the tablet computer wasn't new, Apple stamped its approval on the device by...
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