Resources

Listen To: Luxury Marketing in the Digital Age

I sat down with Brian Erickson, Cardwell Beach Chief Marketing Officer, to talk about the luxury market, a world where some of the normal and...

Is Facebook a brand or a product?

brian Brian Erickson
It's one of the most recognizable logos in the world: a small white f set against a shiny blue backdrop. Alongside Twitter, McDonalds, and Apple,...

Podcasting Is An Underserved Medium

brian Brian Erickson
For those of you who may not know, we love podcasts here at Cardwell Beach. We listen to them, we analyze them, we even produce...

Talking With—Not At—Your Website

brian Brian Erickson
We were intrigued recently by a Medium post from Tomaž Štolfa of Layer which explored the evolution of what he called "conversational interfaces" from DOS...

Listen To: The Power of the User with Shannon Eis, VP of Corporate Communications at Yelp

I sat down with Shannon Eis, Vice President of Corporate Communications at Yelp, to talk about the ways the online ratings engine is making the...
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