Resources

On this episode of the Cardwell Beach Marketing Podcast, we talk with Bob Graham, Executive President at Facility Solutions Group, about the future of marketing in a post-Covid-19 world. This episode dives into the ways that new technologies can meet the moment, the importance of communication in a decentralized business model, and how business travel might change after the pandemic.

We’re joined by Mike Cogburn, Head of Digital Consulting and Innovation at SS&C Technologies, to discuss the future of marketing in a post-Covid-19 world. Together, we explore how companies are transitioning from physical outreach to digital marketing, why timeliness matters in content marketing, and how to communicate effectively during times of market volatility.

In this episode, we ask Michelle Farabaugh, former CMO of Harry & David and BevMo, about the future of marketing post-Covid-19. Together, we explore why bottom of the funnel marketing makes a difference during a crisis, how brand positioning can evolve over time, and when e-commerce can bridge the gap post-Covid-19.

We talk with Adam Golomb, Chief Marketing Officer at legendary Pittsburgh restaurant chain Primanti Bros., about the future of marketing in a post-Covid-19 world. Together, we discuss how an upfront investment in technology can help during crises, the benefits of marketing a beloved brand, and how cultivating fun and levity can help during tough moments.

We’re joined by Tim George, Chief Marketing Officer, Athletics, for the University of North Carolina Greensboro to discuss the future of marketing in a post-Covid-19 world. Together, we discuss how social media marketing can reach audiences during uncertain times, why relationship marketing is so critical right now, and what live sports will look like in a post-Covid-19 world.