Tag: Advertising

4 Marketing Trends to Watch in 2016

4 Marketing Trends to Watch in 2016

As the year comes to a close, prognosticators of all stripes have taken to their keyboards to write up their predictions for 2016. We’ve sifted through the analyses and selected the most intriguing, well-reasoned ideas for trends to watch in the coming year, from emails that look good on every device to personal digital assistants […]
Insight of the Week: Ads to the Rescue Before a Recall

Insight of the Week: Ads to the Rescue Before a Recall

It’s every manufacturer’s worst-case scenario: a product defect so severe it triggers a recall. And it’s been a busy year for the practice, with big names in the auto industry suffering painful public recalls, including airbag manufacturer Takata and stalwart Volkswagen, who has been caught up in an emissions cheating scandal. But what can firms […]