Each week we sit down with members of the Cardwell Beach team to discuss marketing, sales and team management insights. This week, Matt Hansen interviewed me about the legendary Starbucks pumpkin spice latte, the growing trend towards seasonal-themed goods and what this tells us about the power of marketing to your customers on a seasonal […]
Each week we sit down with Cardwell Beach experts on marketing, sales and business strategy. This week, Matt Hansen interviewed me about my role as Creative Director at Cardwell Beach, about the ways social media is changing the way we communicate and about the current status of copywriting in marketing. Q: In your view, how […]
Every week, we turn over our reading lists to help share some of the web’s best writing on marketing and business. This week, we’re looking at the perennial marketing topic of building and nurturing a brand, and the surprising changes (and industries) that are reshaping the term. Techno-brands: Companies like Tesla and Sonos have a […]
Facebook is often referred to as a “walled garden,” an enclosed ecosystem all to itself, where users are purposefully kept within its confines to maximize the amount of time they spend on-site. But within that garden, users talk about all kinds of things that take place in the outside world, including, of course, companies and […]
The recent Volkswagen scandal came as an overwhelming disappointment to the public. One of America’s most trusted car brands, VW was known especially for the reliability and safety of their vehicles. Now, when you hear “Volkswagen,” you think of the dramatic news headlines that continue to bash the company’s reputation. Despite having an engineer as […]
