We’ve seen the ads so many times that they have become commonplace: talking fish selling canned tuna, talking reptiles selling insurance, talking dogs selling pet supplies. In most cases, we don’t stop to consider that we are being sold products not by humans but by animated characters, and that, just as often, we buy the […]
Each week, we comb over our reading lists to offer you new perspectives on the biggest topics in marketing, technology and business. This week, we’re diving into some new developments in the tech world, as well as shake-ups in advertising and questions over big data. Google has a new motto: With Google’s parent company christening […]
We’re all busy. When time is short, reading often falls to the bottom of the list. But here at Cardwell Beach, we try to make time each week to digest the news, dig through think pieces and scan new research so that we can present intriguing insights about the way we live, think and buy […]
