Tag: Content Marketing

Marketing Post-Covid: Bruce Ditman, Managing Partner at Chief Seconds

Cardwell Beach · Marketing Post-Covid: Bruce Ditman, Managing Partner at Chief Seconds Transcript Brian Erickson: Thanks for joining the Cardwell Beach Marketing Podcast. My name is Brian Erickson, Chief Strategy Officer and partner at Cardwell Beach. And over the last 18 months here, we’ve talked a lot about what marketing is going to look like […]
Your Blog is (also) a Sales Tool

Your Blog is (also) a Sales Tool

Blogging is usually very clearly a marketing function, many times expected to drive traffic through SEO and being shared on social media. This stereotype makes it easy for sales-driven organizations to opt out of blogging. “We don’t care about SEO.” “Social media doesn’t drive leads for our business.” and of course… “We don’t have time […]