Eating healthy is a priority for many consumers—at least they say so when asked in surveys. But in reality, factors like convenience and price often eclipse the need for healthy eating. A group of researchers tried to figure out what shoppers would need in order to be persuaded to eat healthier, and it turns out […]
As 2016 dawns, it’s a good time to revisit the perennial head scratcher of the marketing world: brands. Are they overrated, over-thought examples of tepid consensus thinking? Or are they essential, pick-poorly-at-your-peril keys to marketing success? We’ve reviewed some recent thinking on brands (and the pursuit of the perfect brand) for insights into the age-old […]
In the waning days of 2015, a commotion started brewing in the online publishing world: what would happen to publishers, bloggers—content producers of any stripe, really—as ad blockers became more and more common amongst web users? The debate reached its peak as 2015 came to a close, with agonizing debates over whether ad blocking would […]
With the growth of online shopping, a product for every need, whim, or desire is available through easy pay-click-and-ship interfaces. But how do consumers choose one product over another, especially when the product is less of a “need” or more of a “want”? That’s the question tackled by a new research study that examined how […]
