For the past three weeks, we’ve looked at the unbanked in America- who they are, what services they rely upon outside of traditional banks and why they make the choices they do. Today, we’re going to answer a fundamental question: why should mainstream financial institutions care about this demographic— and how they do go about […]
Facebook is often referred to as a “walled garden,” an enclosed ecosystem all to itself, where users are purposefully kept within its confines to maximize the amount of time they spend on-site. But within that garden, users talk about all kinds of things that take place in the outside world, including, of course, companies and […]
The recent Volkswagen scandal came as an overwhelming disappointment to the public. One of America’s most trusted car brands, VW was known especially for the reliability and safety of their vehicles. Now, when you hear “Volkswagen,” you think of the dramatic news headlines that continue to bash the company’s reputation. Despite having an engineer as […]
This is the third part in our series on the unbanked, or the estimated 28% of Americans who don’t have regular access to mainstream financial services like banks and loans. Though it might not be obvious, this demographic represents one of the last “blank spaces” in the financial market, not to mention that these are […]
Gratitude can be a powerful motivator. After all, we’re thankful for things all across the spectrum of our lives, from friendship and advice down to a sale on our favorite pair of shoes. So why shouldn’t businesses get in on the fun? For many consumer-facing companies, it can be standard practice to thank loyal or […]
