It’s that time of year again. In addition to the crush of holiday ads, there’s another annual tradition that greets us as we watch our TV marathons, browse our favorite sites, and engage in some last-minute shopping. It’s the end of the year charity drive. While December 31 might mark the end of the fiscal […]
I recently took a trip to Southeast Asia. It was a fantastic visit, filled with spectacular food and impressive sights. But I also came away with a healthy dose of bargaining fatigue, driven by the seemingly requisite haggling that accompanied every transaction. I understood the role of bargaining in the local culture, and the importance […]
In the traditional marketing world, branding efforts are often shepherded at the executive level, with C-suite leaders initiating the process and driving the results. But a new study indicates that branding might be taking place in less obvious places, too, as the growth of the Internet and the availability of social media allows employees to […]
Moet Hennessy is known for a lot of things: being one of the world’s premiere wine and spirits retailers, cultivating an exclusive international image, and being the favorite brand of jet setters worldwide among them. But now the company is entering into an industry you probably don’t associate with fine champagne: office space. As part […]