Tag: Customer Relationship Management

What’s New in Marketing Technology For 2016

What’s New in Marketing Technology For 2016

Just as it has in nearly all aspects of our personal and professional lives, technology has made a splash in the marketing world, too. Firms increasingly look to so-called “marketing technology” services to automate campaigns, increase conversion rates, and glean valuable data from analytics across platforms. So what will marketing technology look like in the […]
Blending Technology and Data in Modern Marketing: A Conversation with Kim Ann King, VP of Marketing at EiQ Networks

Blending Technology and Data in Modern Marketing: A Conversation with Kim Ann King, VP of Marketing at EiQ Networks

Kim Ann King serves as the VP of Marketing for EiQ Networks, where she oversees the company’s global marketing efforts. King was previously the Chief Marketing Officer of SiteSpect. An award-winning marketer, King is also the author of The Complete Guide to B2B Marketing. She tweets @kimannking. She spoke with us about best practices for […]
Insight of the Week: Marketing Is Both Internal and External

Insight of the Week: Marketing Is Both Internal and External

For many marketing professionals, it’s easy to focus on one target audience above all: the customer. After all, it’s customers that buy products and services, drive sales and revenue growth, and form the target audience for most marketing, right? New research from a team of American business schools indicates that a marketing professional may actually […]