Tag: Design

The Internet of Words: Why Nielsen Teaches Copywriting

The Internet of Words: Why Nielsen Teaches Copywriting

Dr. Jakob Nielsen is a renowned expert on the critical aspects of quality digital development who has been called “one of the world’s foremost experts in Web usability” by everyone from BusinessWeek to insiders at Google. So which language would this globally influential tech guru consider to be indispensable, yet consistently undervalued and overlooked: Java, Objective-C, C++, Python, Ruby on […]
The Design Process (part 1): Discovery and Research

The Design Process (part 1): Discovery and Research

Everyone wants to see tangible results as quickly as possible; no one wants to start with the abstract. It would be a lot more fun to dive right in and start building a house, but any skilled contractor will refuse to start the project before having a clear understanding of the land’s title, the stability […]
You Don’t Want Mockups Too Soon

You Don’t Want Mockups Too Soon

A lot of design firms present mockups with their proposals, and in theory this can seem impressive, like the designer really cares about your project. And let’s be honest, seeing your logo on a shiny new website or brochure is the most exciting part of the process! But several glaring issues can come about as a […]