As many of us hustle home for a mid-week Thanksgiving holiday, it’s a good time to revisit the growing trend of the distributed workplace, a model which many firms-including Cardwell Beach-have turned to for maximum employee flexibility. But with a workforce scattered across time zones and office spaces, technology and new office policies are increasingly […]
Download our customizable org chart template here. So far on the Cardwell Beach blog, we’ve covered key questions to ask when putting together a new marketing team and ways to visualize and structure that team. Today, we’ll look at another aspect of a high-performing team: the roles and responsibilities of each team member that […]
Download our customizable org chart template here. Organizational Structure We’ve seen a number of recommendations on different org structures, but Hubspot’s is definitely the best. There are 7 fresh approaches to the marketing org chart in today’s fully digital world, and the best part is each one is based on interviews with real Chief Marketing […]
Download our customizable org chart template here. Building a marketing organization from the ground up is no small feat. What capabilities do you need on the team? Where is the dividing line between roles? Should your team be top-heavy or bottom-heavy? The answers to these questions depend on the type and size of business, […]