Tag: Marketing Technology

How to Use Livestreaming As An Audience Growth Tool

How to Use Livestreaming As An Audience Growth Tool

With the rise of on-demand services, today’s consumers have learned to want more from brands, including rapid delivery, stellar service, and one-of-a-kind offerings at affordable prices. They have similarly high expectations for marketing, demanding creative, thoughtful, interactive and engaging campaigns worth their time. For brands looking to grow their audiences, how can they reach consumers […]
Q&A: Mark Cardwell and Dave Donars on the Magic of Analytics

Q&A: Mark Cardwell and Dave Donars on the Magic of Analytics

I sat down with Dave Donars, Chief of Research at Cardwell Beach, who asked me some fundamental questions about analytics recently, a topic that we both are passionate about and have devoted considerable time to researching and understanding. Measuring statistics around traffic, usage, and interaction are key for so many businesses, but there are other […]
Inside Two Winning Mobile Audience Strategies from Veteran Marketers

Inside Two Winning Mobile Audience Strategies from Veteran Marketers

It’s a mobile world, as the data shows: users spend more time-consuming media on mobile than any other digital platform and spend more of their day looking at smartphone screens than desktop computer screens—and in 2014, more consumers purchased mobile devices than desktop devices for the first time ever. So, at first glance, it would […]
What’s New in Marketing Technology For 2016

What’s New in Marketing Technology For 2016

Just as it has in nearly all aspects of our personal and professional lives, technology has made a splash in the marketing world, too. Firms increasingly look to so-called “marketing technology” services to automate campaigns, increase conversion rates, and glean valuable data from analytics across platforms. So what will marketing technology look like in the […]