Cardwell Beach · Marketing Post-Covid: Mike Kaplan, Chief Marketing Officer at ENGIE Impact Transcript Brian Erickson: Thanks for joining the Cardwell Beach Marketing podcast. My name is Brian Erickson, Chief Strategy Officer and partner at Cardwell Beach. In this series, we’re interviewing senior marketers across industries to develop perspective on what marketing will look like […]
With the rise of on-demand services, today’s consumers have learned to want more from brands, including rapid delivery, stellar service, and one-of-a-kind offerings at affordable prices. They have similarly high expectations for marketing, demanding creative, thoughtful, interactive and engaging campaigns worth their time. For brands looking to grow their audiences, how can they reach consumers […]
It’s the beginning of a new year. Time to set a fresh round of quarterly goals, fine-tune your branding, and finally put that new internal strategy into place. Oh, and it’s also trade show season. And with that comes the trade show hangover. Remember the last time you attended CES in Las Vegas, or that […]
Consider this: Roughly one out of every three U.S. dollars spent on Cyber Monday is spent on Amazon.com. So when the mid-summer, Amazon-created version thereof was just reported to have been the retailer’s biggest sales day ever…well, even detractors have to give credit where credit is due. An event that started off on a bad […]
There’s a web term you might not have heard before, although you would likely know it when you see it. It’s called graceful degradation, and it works like this: when you visit a website in a modern, standards-compliant web browser, you see all the bells and whistles, all the features, and all the elegant web […]
