There are a hundred problems you could solve for your sales team, but some are certainly more pressing than others. The last thing you want is to spend a pile of cash on technology nobody uses. To ensure you create an app your sales reps actually use, you need to figure out what problems they’re […]
You’ve likely seen good examples and bad examples of mobile or iPad applications used by sales reps to enhance the consultative selling experience. How do you create your own? You’ll want to start with a rock-solid buyer insight. In short, you want to identify an unmet emotional need and find a way to tie that […]
