Tag: Professional Services

Great Customer Service Is Not a Differentiator

Providing great customer service doesn’t set you apart from the competition; it’s cost of entry. People now expect ease of use with every product, application, and service. If customer service is an area in which you’re lagging, improving it doesn’t necessarily...

The Proof is in Your Process

Prospective clients probably trust that you have solved a few problems — maybe even a few within their industry. They’ve seen your relevant case studies accompanied by a few well-known company logos and testimonials from clients that are happy to vouch for your...

Witnessing an emotional transaction firsthand

I recently got engaged. In many cultures the man buys the woman an engagement ring to show a level of commitment. When you are preparing to hand over multiple paychecks for something that fits in your pocket, you want to make the right decision— and I mean life...

Transparency: A Value Proposition for Tech-Service Hybrids

We have worked with a number of tech-service hybrids recently, and a trend that’s emerging within the category is visibility. It’s a high-impact and seemingly obvious way for a service company to differentiate itself. The main hesitation when purchasing a...
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