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Tag: Qualifying Checkpoints

Aligning Your CRM to the Buyer’s Process

Aligning Your CRM to the Buyer’s Process

by | Feb 18, 2014 | Customer Acquisition, Marketing Strategy

Most CRM systems are structured from the seller’s perspective. They include milestones like “first meeting” or “proposal delivered.” While those are useful metrics for management to forecast pipeline revenue, they’re not particularly useful metrics for your sales reps, or more importantly for your customers. Here’s an example of where critical information slips through the cracks: […]