Tag: Websites

3 New Ideas about Usability on the Web

3 New Ideas about Usability on the Web

Designing a website for a client or rethinking the way a company or an organization displays information online can become commonplace tasks for marketers. But new ideas on usability, from passwords that are easier to remember but harder to crack to websites that track user frustration levels, are poised to change the way designers and […]
Q&A: Mike Lichter on Writing for the Web

Q&A: Mike Lichter on Writing for the Web

As a creative director and copywriter, I frequently work on projects that incorporate a web-first component. Whether it’s writing copy on a website or restructuring important content online, I share some of my best practices with Matt Hansen in this conversation. Q: What are some fundamentals companies should keep in mind when writing websites? A: […]