Designing a website for a client or rethinking the way a company or an organization displays information online can become commonplace tasks for marketers. But new ideas on usability, from passwords that are easier to remember but harder to crack to websites that track user frustration levels, are poised to change the way designers and […]
As we discussed last week in our podcast, our email accounts are likely to follow us around for the rest of our lives. We need an email address to sign up for online services, to access digital accounts, and, increasingly, to receive crucial mail that no longer arrives in paper form. All of this makes […]
As we discussed on our podcast last week, Snapchat has an advantage over other social media networks, and it’s inherent to the product: “snaps”, as the ephemeral messages are known, disappear. Sure, technically you can capture an image of your smartphone screen to preserve a snap for posterity, but with the average Snapchat user receiving […]
As a creative director and copywriter, I frequently work on projects that incorporate a web-first component. Whether it’s writing copy on a website or restructuring important content online, I share some of my best practices with Matt Hansen in this conversation. Q: What are some fundamentals companies should keep in mind when writing websites? A: […]