Tag: Working Remote

Spatial Distortion: a case for the borderless work environment

Spatial Distortion: a case for the borderless work environment

First there were private offices, then cubicles, then the open concept. Turning the modern office space into an environment conducive to creating good advertising has been a minor preoccupation since the first creative dragged his briefcase to work. In any case, I recently read two articles about office renovation experiments: one was about the Barbarian Group’s […]
Remote Control (part two): why the open-space environment fails creatives and why working remotely is better.

Remote Control (part two): why the open-space environment fails creatives and why working remotely is better.

In recent years, the much-maligned cubical farm has morphed into the supposedly superior open-space environment. It was promoted as a way to encourage collaboration and provide people with a sense of freedom. At best, the move was a lateral one—from “factory farm” to “free range”—because regardless of the specific environmental configuration, upper management typically still […]