PainScript is a HIPAA-compliant online platform that allows pain management and SUD providers to monitor their patients remotely using an easy-to-use smartphone application. The company is led by experienced healthcare professionals, including experts in the fields of pain management, anesthesiology, and hospital management. PainScript is supported by major investors who believe that their solution could revolutionize the way medical practices monitor and treat chronic care patients.
The Challenge:
PainScript partnered with us to prepare their brand to enter a crowded marketplace and to be able to compete with more established players.
The revitalized PainScript brand needed to clearly articulate what set their product apart while also explaining their technology in an easy-to-understand way. We needed to take extra care to explain the relevant technical details while demonstrating how PainScript was changing the way medical practices approach their work.
The Solution:
Ultimately we realized that to move PainScript into a leading brand, we couldn’t just tackle a single touchpoint. Instead we needed to focus on all the key channels that potential customers could access.
This meant redesigning and reformatting their existing website, rethinking their existing visual identity, and even designing and producing new collateral and event material for their sales teams. We worked with PainScript hand in hand to transform their brand so they could compete directly with more established companies in a crowded and competitive field.
The CREATIVE:
As part of our work with PainScript, we touched nearly every aspect of their brand, from their visual identity to their messaging to their web presence. Ultimately, our efforts helped them connect with their first generation of clients.
Visual Redesign
We started our work together by tackling a new PainScript logo mark. We worked closely with the sales and marketing leadership at PainScript on a series of logo iterations, ultimately choosing a clean and modern logo that reflected the company’s commitment to technology. Once we had a new logo chosen, we used the standardized color palette and design language to inform the new website and collateral.
Website
As a digital healthcare company, PainScript needed a website that reflected their technology-forward approach. That’s why we focused heavily on designing and writing website content that spoke to their key audiences and explained their product in a digestible way.
We understood that the key audiences that PainScript wanted to reach—busy medical practices treating chronic care patients—didn’t have time or bandwidth for complexity. As a result, we designed a site that could communicate the highlights of their product in minutes, while providing additional details for those who wanted to dive deeper.
Another key factor in designing the PainScript site was ensuring that their visual identity was carried forward from their new logo into their new digital presence. Our design team worked closely with the PainScript sales team to ensure a consistent visual identity across all touchpoints so that the brand felt cohesive and professional.
We launched the first paid creative campaign for PainScript on LinkedIn, a channel that allowed us to reach medical professionals including both physicians and clinical staff. Because this was PainScript’s first foray into paid advertising, we provided them with a comprehensive digital dashboard where they could track campaign performance. Additionally, we used high-touch materials, such as a free provider assessment, to help attract attention to the new brand. This enabled us to promote the brand while still providing useful and trustworthy information for medical providers who may have been struggling with their own digital transformation.
Podcast
We helped PainScript launch their flagship podcast, “Flip the Script,” which featured insights from their own “brain trust” of medical experts, including some of the leading voices in pain management and substance use disorder treatment in the country. The podcast was an informal, low-pressure channel for these thought leaders to gather and discuss important topics to medical providers, including how to run a practice successfully in the digital era.
Trade Show Booth
Because PainScript was a fast-growing digital healthcare technology company, their sales team was expected to have a presence at the major healthcare events that occurred around the country. We wanted to make sure that the collateral and booth design they used at these events reflected their new visual identity. Our design team worked with their sales team to create a new look and feel for their trade show booths, including a clean, minimalist design that felt technology forward and appropriate for the brand.
.
Collateral
Because doctors and other medical professionals didn’t always have time for a formal sales pitch, we worked alongside PainScript to develop leave-behind materials for medical practices. These included trifold brochures, 1-page documents, whitepapers, and other collateral that providers could use to educate themselves about PainScript. As with the trade show materials, our designers were careful to ensure that the new visual brand was reflected in every aspect of these designs.
Presentation Deck
To support the PainScript sales team as they spoke with medical practices around the country, we designed a new, cleaner, and easier to use presentation deck. While it was important to support the pitch with relevant clinical and academic research, it was also important to ensure that the pitch deck communicated the PainScript value propositions clearly. We ensured that the pitch deck was easy to read, easy to follow, and supported by relevant footnotes and citations where needed. This produced a pitch that was clinically valid while still being approachable and understandable for a busy medical practice.
646-801-3175
"*" indicates required fields
