Marketing should be your sales team’s closest ally. We’ll show you how to make a lasting connection.
B2B brands need to align marketing and sales to drive revenue. That’s why we create marketing solutions that deepen trust in customer relationships.
We understand that the B2B sales process shouldn’t be taken lightly.
Every day, your sales team helps potential clients make pivotal decisions about products and services that represent major investments in their time and money.
At CB B2B, we use honed marketing strategies to accelerate and enhance B2B sales performance, giving your team the support, credibility, and connectivity they need to develop a long-term relationship with clients as they make transformative choices.
A recent Google study found that B2B transactions were more emotional and involved a higher level of social risk than consumer transactions. A typical B2B sale can include critical factors such as:
Long sales cycle
Multiple decision makers
Large financial investment
Social risk of making the wrong choice
We approach B2B marketing with the care that your product and your customers deserve, helping you forge deeper connections during a long and emotionally charged sales cycle.
Strategic, data-driven marketing can give your sales team the support, credibility, and connectivity they need to develop a long-term relationship with clients as they make transformative choices.
DRIVING QUALIFIED LEADS
Brooklyn-based Cartridge Evolution was founded in 2010 and now remanufactures more than 5 million inkjet cartridges per year.
WSG is a leader in cloud-based financial software for project-oriented enterprises, having pioneered powerful, easy-to-use solutions for time, expense, PTO, and resource management across industries through their Empire SUITE.
FSG sales teams wanted to help customers access energy rebate programs. We created an in-depth data visualization tool to make that simpler.
Our signage for the US launch of this unique team-building and networking-event purveyor garnered tens of thousands of likes, re-tweets, and blog mentions in a matter of days.
Sales leaders at Samsung turned to us to eliminate operational bottlenecks with a custom-built sales portal to capture customer data.