Free Covid-19 Marketing Resources 

Marketing should be your sales team’s closest ally. We’ll show you how to make a lasting connection.

 

B2B brands need to align marketing and sales to drive revenue. That’s why we create marketing solutions that deepen trust in customer relationships.

 

 

We understand that the B2B sales process shouldn’t be taken lightly.

Every day, your sales team helps potential clients make pivotal decisions about products and services that represent major investments in their time and money.

At CB B2B, we use honed marketing strategies to accelerate and enhance B2B sales performance, giving your team the support, credibility, and connectivity they need to develop a long-term relationship with clients as they make transformative choices.

A recent Google study found that B2B transactions were more emotional and involved a higher level of social risk than consumer transactions. A typical B2B sale can include critical factors such as:

 

Long sales cycle

Multiple decision makers

Large financial investment

Social risk of making the wrong choice

We approach B2B marketing with the care that your product and your customers deserve, helping you forge deeper connections during a long and emotionally charged sales cycle.

Strategic, data-driven marketing can give your sales team the support, credibility, and connectivity they need to develop a long-term relationship with clients as they make transformative choices.

Our Approach

We take a disciplined approach to helping B2B clients succeed that is informed by data and research. We start by ensuring brand and business fundamentals are sound, then move on to both short-term and long-term lead acquisition and marketing strategies to drive engagement.

Day Zero

Through a disciplined, data-centric lens, we explore which efforts are working and which are failing to connect with target audiences.

Triage

Through a disciplined, data-centric lens, we explore which efforts are working and which are failing to connect with target audiences.

Ignite

Through a disciplined, data-centric lens, we explore which efforts are working and which are failing to connect with target audiences.

Services

DRIVING QUALIFIED LEADS

Google Pay-Per-Click Ads

Advanced Search Engine Optimization

Targeting with Artificial Intelligence

LinkedIn, Facebook & Instagram Ads

Email Marketing

Influencers & Chatbots

HELP DEVELOPING

TRUSTED BRANDS

Websites & Landing Pages

Branding, Messaging, & Collateral

Expert Blog Articles

Analytics & Dashboard Setup

Sales Training & Scripts

Video & Podcast Production

CASE
Studies

Brooklyn-based Cartridge Evolution was founded in 2010 and now remanufactures more than 5 million inkjet cartridges per year.

See Our Solution

Since its founding in 1982, Facility Solutions Group (FSG) has grown from a small lighting distributor in San Antonio, Texas, to one of the nation’s largest lighting distributors and electrical contractors.

See Our Solution

FSG sales teams wanted to help customers access energy rebate programs. We created an in-depth data visualization tool to make that simpler.

See Our Solution

Our signage for the US launch of this unique team-building and networking-event purveyor garnered tens of thousands of likes, re-tweets, and blog mentions in a matter of days.

See Our Solution

Sales leaders at Samsung turned to us to eliminate operational bottlenecks with a custom-built sales portal to capture customer data.

See Our Solution

We worked with Speedtest to drive new customer acquisition through a website redesign and a user-friendly interactive data portal, leading to a nearly 100% increase in site visitors.

See Our Solution

Blog

Planning a Marketing Strategy During COVID-19

Planning a successful marketing strategy can be challenging even in normal times, let alone a pandemic. To help guide you through this unprecedented moment, we’ve interviewed nearly a dozen marketing executives—and counting—to gather their insights. Here are seven key...

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Marketing Post-COVID: Amy Scissons, Chief Marketing Officer, International @ Mercer

On this episode of the Cardwell Beach Marketing Podcast, we answer the question “What will marketing look like in a post-Covid-19 world?” with Amy Scissons, Chief Marketing Officer for International Regions at the professional services firm Mercer. Together, we dive into the challenges of creating a global marketing strategy, the need for empathy during tough times, and why a shift to a digital-first approach seems inevitable.

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