Samsung LED’s sales team had no integrated mechanism to record transactions with wholesale buyers who wanted product samples. This led to a partitioning of information, which created three distinct problems: redundancies in prospective client outreach, territorial disputes among salespeople, and crippling inefficiencies in getting samples to buyers.
Samsung needed a smart information-collating framework that helped facilitate sales efforts, so we created a multi-platform pipeline tool that records transactions as they’re being made. With this tool, the entire salesforce and all of the distribution centers can easily view real-time information about who is selling what to whom and when.
With easy access to real-time data, our tool enabled Samsung’s sales team to generate new insights about their buyers’ needs and their own ability to meet those needs. This newfound capability eliminated redundancies; ended territorial disputes among the salesforce; and guaranteed interested buyers quick, efficient, and accurate transactions.
Within a few weeks after launch, the tool had effectively eliminated Samsung LED’s operational bottlenecks.