COVID-19 Marketing Resources
Actionable insights from national and global executives on marketing in a post-COVID-19 world.
Cardwell Beach · Marketing Post-COVID: Melanie Huet, EVP/Chief Marketing Officer, Serta Simmons Bedding Brian Erickson: Thanks for joining the Cardwell Beach Marketing Podcast. My name is Brian Erickson, Chief Strategy Officer and partner at Cardwell Beach. In this series, we're interviewing senior marketers across industries, to develop perspective of what marketing will look like in…
We're joined by Mike Cogburn, Head of Digital Consulting and Innovation at SS&C Technologies, to discuss the future of marketing in a post-Covid-19 world. Together, we explore how companies are transitioning from physical outreach to digital marketing, why timeliness matters in content marketing, and how to communicate effectively during times of market volatility.
On this episode of the Cardwell Beach Marketing Podcast, we talk with Bob Graham, Executive President at Facility Solutions Group, about the future of marketing in a post-Covid-19 world. This episode dives into the ways that new technologies can meet the moment, the importance of communication in a decentralized business model, and how business travel might change after the pandemic.
We talk with Julie Sheedy, Chief Marketing and Engagement Officer at Loretto, about the impact of Covid-19 on the senior care industry. Together, we discuss the importance of clear communication during a crisis, why transparency and honesty is key in outreach, and how consistency can streamline marketing efforts.
We ask Pat Courtemanche, Chief Marketing Officer at Dorsey & Whitney LLP, how the Covid-19 pandemic is reshaping marketing in the legal world. In this insightful conversation, we discuss why Covid-19 is accelerating the shift towards industry-based branding, how social change is helping companies focus on systemic racism, and the ways that marketing and business development interconnect in the legal industry.
We're joined by Melanie Huet, Chief Marketing Officer at Serta Simmons Bedding, to discuss the future of marketing in the post-Covid-19 world. We discuss the need for spontaneous charitable efforts during tough times, the ways that the pandemic has changed product sales, and how to relaunch a brand on TikTok.
In this episode, we ask Michelle Farabaugh, former CMO of Harry & David and BevMo, about the future of marketing post-Covid-19. Together, we explore why bottom of the funnel marketing makes a difference during a crisis, how brand positioning can evolve over time, and when e-commerce can bridge the gap post-Covid-19.