Consider this: Roughly one out of every three U.S. dollars spent on Cyber Monday is spent on Amazon.com. So when the mid-summer, Amazon-created version thereof was just reported to have been the retailer’s biggest sales day ever…well, even detractors have to give credit where credit is due. An event that started off on a bad […]
I sat down with Dave Donars, Chief of Research at Cardwell Beach, who asked me some fundamental questions about analytics recently, a topic that we both are passionate about and have devoted considerable time to researching and understanding. Measuring statistics around traffic, usage, and interaction are key for so many businesses, but there are other […]
I joined Dave Donars, Cardwell Beach chief of research, to celebrate Thanksgiving by doing what we do best: analyzing the state of marketing and branding as we enter into the holiday season. Together, we cover a lot of ground, including why some companies are re-thinking Black Friday, the future of the economy, why brands should […]
Measurement has become an obsession for many of us. Fitbit wrist trackers count our steps, our phones track everything from the calories we burn to the places we visit to the number of emails we check, and our social media accounts track endless retweets, likes and friend requests. We have become, by and large, a […]
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