Google Ads is an incredible tool that can help businesses reach their target audience and drive...
Beyond Quality Score: Why Focusing Solely on This Metric Could be Costing You in Your Google Ads Campaign
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Google Ads
Should I advertise on Google or Facebook?
When it comes to digital advertising, two of the most popular platforms are Facebook and Google....
AdWords: Give the Red-Headed Stepchild of the Marketing Industry a Hug
Marketing creatives are always hoping to concoct the next Big Idea. The Big Idea wins awards, makes a career, and turns one’s paycheck into an obscene landscape of zeroes. The Big Idea is the most important thing to an industry creative. So let us take a moment to praise the least important thing to […]
Be on the lookout for below the belt advertising
Look around. It’s something New Yorkers, rarely do anymore. With the advent of mobile phones, we’re constantly gazing down at our devices trying to squeeze every last drop of productivity out of our day. You may not realize that your actions are driving an unintended shift: prices for above-the-waist out-of-home advertising have dropped dramatically in […]
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