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Digital Advertising

Beyond Quality Score: Why Focusing Solely on This Metric Could be Costing You in Your Google Ads Campaign

Google Ads is an incredible tool that can help businesses reach their target audience and drive...

Should I advertise on Google or Facebook?

When it comes to digital advertising, two of the most popular platforms are Facebook and Google....

What Makes A Good Mobile Ad? One Company is Trying to Find Out

In the waning days of 2015, a commotion started brewing in the online publishing world: what would happen to publishers, bloggers—content producers of any stripe, really—as ad blockers became more and more common amongst web users? The debate reached its peak as 2015 came to a close, with agonizing debates over whether ad blocking would […]

Insight of the Week: Ads to the Rescue Before a Recall

It’s every manufacturer’s worst-case scenario: a product defect so severe it triggers a recall. And it’s been a busy year for the practice, with big names in the auto industry suffering painful public recalls, including airbag manufacturer Takata and stalwart Volkswagen, who has been caught up in an emissions cheating scandal. But what can firms […]

What I Learned from Being a Digital Nomad

Here at Cardwell Beach, we’ve made it a priority to encourage our team to work in a borderless work environment. Team members routinely vary working from home offices, traditional office settings and wherever inspiration strikes, especially during CB INTERNational, our intern-abroad program. So it’s a pleasure to introduce our friend Dan Englander, a New York-based […]

Insight of the Week: Who Do You Trust?

We’ve seen the ads so many times that they have become commonplace: talking fish selling canned tuna, talking reptiles selling insurance, talking dogs selling pet supplies. In most cases, we don’t stop to consider that we are being sold products not by humans but by animated characters, and that, just as often, we buy the […]

Listen To: Ethical Ad Blocking, Creative Side Projects and Why We Use Belts

Each week in this “Listen To” column, we round up the best audio interviews, conversations and stories that share insights into marketing and sales. This week, we recommend: Podcast: Note to Self Episode: The Ad Blocker’s Dilemma Each week, WNYC host Manoush Zomorodi explores a different facet of technology’s impact on our lives. In the […]

AdWords: Give the Red-Headed Stepchild of the Marketing Industry a Hug

Marketing creatives are always hoping to concoct the next Big Idea. The Big Idea wins awards, makes a career, and turns one’s paycheck into an obscene landscape of zeroes. The Big Idea is the most important thing to an industry creative. So let us take a moment to praise the least important thing to […]

The Internet of Words: Why Nielsen Teaches Copywriting

Dr. Jakob Nielsen is a renowned expert on the critical aspects of quality digital development who has been called “one of the world’s foremost experts in Web usability” by everyone from BusinessWeek to insiders at Google. So which language would this globally influential tech guru consider to be indispensable, yet consistently undervalued and overlooked: Java, Objective-C, C++, Python, Ruby on […]

Spring 2015: The Golden Age of the Subway Ad

Ever stand in a packed rush hour subway car finding yourself captivated by an ad for…a mattress company? Thanks to artful hand-drawn illustrations, clever captions and a whimsical feel, online mattress start-up Casper manages to accomplish the unthinkable. They’re getting jaded New Yorkers to smile on their commute. They’re also getting us to consider replacing a rather […]

Be on the lookout for below the belt advertising

Look around. It’s something New Yorkers, rarely do anymore. With the advent of mobile phones, we’re constantly gazing down at our devices trying to squeeze every last drop of productivity out of our day. You may not realize that your actions are driving an unintended shift: prices for above-the-waist out-of-home advertising have dropped dramatically in […]

Should Enterprise Marketing Tech Startups Bypass Ad Agencies?

I’ve talked with a number of marketing-focused tech startups about whether or not they feel ad agencies are a useful path to customers. In these conversations there’s strong consensus among freshly-funded companies that they can go it alone, and strong consensus from companies that have burned through their funding that they need help. I have […]