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Technology Trends

Zoom is Draining Your Team. Here’s An Alternative.

Cardwell Beach has been a remote company since our founding. Today, our employees work across the...

Gracefully degrading your work

There’s a web term you might not have heard before, although you would likely know it when you see it. It’s called graceful degradation, and it works like this: when you visit a website in a modern, standards-compliant web browser, you see all the bells and whistles, all the features, and all the elegant web […]

What photography can teach us in the digital age

To create something new requires making a series of decisions. When you’re creating, all you are doing is deciding what to leave in or leave out. And it takes discipline to leave the right stuff out. That’s why I love photography. There is no purer constraint than a photo frame. Recently I met someone on […]

Podcasts Are Underserved: An Update

Earlier this year, we looked into the ways that podcasts are a rarity in today’s digital media landscape: an underserved digital niche. Indeed, while it seems like every other form of digital media has a robust ecosystem supporting it—from the boom in streaming music services to the myriad outlets for digital video—podcasts remain the sometimes […]

Podcasting Is An Underserved Medium

For those of you who may not know, we love podcasts here at Cardwell Beach. We listen to them, we analyze them, we even produce our own. As marketers, though, we’ve noticed something: despite the incredible growth and popularity of podcasts, there hasn’t been a corresponding growth in the ecosystem that enables podcasts to truly […]

Blending Technology and Data in Modern Marketing: A Conversation with Kim Ann King, VP of Marketing at EiQ Networks

Kim Ann King serves as the VP of Marketing for EiQ Networks, where she oversees the company’s global marketing efforts. King was previously the Chief Marketing Officer of SiteSpect. An award-winning marketer, King is also the author of The Complete Guide to B2B Marketing. She tweets @kimannking. She spoke with us about best practices for […]

4 Articles on the Present and Future of Email

As we discussed last week in our podcast, our email accounts are likely to follow us around for the rest of our lives. We need an email address to sign up for online services, to access digital accounts, and, increasingly, to receive crucial mail that no longer arrives in paper form. All of this makes […]

4 Articles to Read This Week on Social Media

We love it, we use it, we increasingly depend on it: social media has evolved beyond a way to effortlessly “check in” throughout the day into an often surface-deep exploration of our lives. This week, we compile some perspectives on the ubiquity of social media in our everyday interactions and ask whether it’s always a […]

4 Articles on Ads and Technology Worth Your Time

Each week, we comb over our reading lists to offer you new perspectives on the biggest topics in marketing, technology and business. This week, we’re diving into some new developments in the tech world, as well as shake-ups in advertising and questions over big data. Google has a new motto: With Google’s parent company christening […]

The Full-Stack Startup vs. Tech-Service Hybrid: Where Technology and Service Converge

There’s a new trend in the tech world called the “Full-Stack Startup,” coined by Chris Dixon. Here’s his take: Suppose you develop a new technology that is valuable to some industry. The old approach was to sell or license your technology to the existing companies in that industry. The new approach is to build a complete, […]

Uniquely Positioned LED Lights Blur the Line Between Industries

Market research firm Frost & Sullivan reported that the LED lighting market earned about $3.57 billion in 2011. The firm forecasts the market to grow to an estimated $23.24 billion by 2018. 100 years ago, it was unthinkable that a luxury item such as the electric light would be in danger of becoming a commodity, but that […]

Why Won’t My Sales Reps Use CRM?

CRM is a fantastic tool. However, in many instances, companies find that sales reps view any CRM system as a burden. Why? Over the past few years, CRM’s primary use has evolved from helping sales reps improve their relationships with customers to helping senior management visualize and forecast revenue. This evolution has been unfortunate because […]

The Tech-Service Hybrid

A new trend is emerging in the service industry. Attorneys, event producers, real estate firms, language translation companies, architects, cleaning services and even electrical contractors are beginning to differentiate themselves with technology. We’re calling it the tech-service hybrid. Each industry uses technology differently, but they’re united by a competitive advantage that relies primarily on software […]

What the iPad Should Be for Sales Reps

In a recent conversation I had with Mark Wayland, he mentioned that in his 30 years of sales coaching, the best meetings are always the ones where the client is sitting next to you and you’re both sketching on a piece of paper together. That is what the iPad and other tablets can do, but […]