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Social Media Marketing

How to Use Livestreaming As An Audience Growth Tool

With the rise of on-demand services, today’s consumers have learned to want more from brands,...

As we discussed on our podcast last week, Snapchat has an advantage over other social media networks, and it’s inherent to the product: “snaps”, as the ephemeral messages are known, disappear. Sure, technically you can capture an image of your smartphone screen to preserve a snap for posterity, but with the average Snapchat user receiving […]

The Braggart’s Dilemma: Social Change and Where Brands Fit In

The reactions came quickly, and they were blunt: the company was suffering from a mid-life crisis, was a negative force in low-income urban communities, was patronizing, was elitist, was naive. And that was just day one of Starbucks’ “Race Together” campaign. The multinational coffee company waded into the national debate over race relations in America […]

How Social Media Has Transformed Political Campaigns

Politicians have always used their ability to connect with the public on a social and personal level as a campaigning tool. Now, with the rise of social media in the United States, politicians can communicate to the public on a larger scale with minimal effort. This is a dramatic shift in society that yields both […]

Listen To: Three Networks, Three Strategies

With more than half of American adults on Facebook alone, social networks have become big business. But so many mysteries remain for organizations and brands looking to share content, promote their business or simply engage with customers within these networks. What’s appropriate to post and when? How should organizations craft a particular strategy for each […]

Insight of the Week: Who Reads Your Content on Social Media?

Here at CMO Central, we analyze the impact of social media frequently— within industries, in the context of the week’s business news, and inside cutting-edge research. There are many worthwhile reasons to explore the way social media influences our habits and buying power, but ultimately it all comes down to the sheer scale of social […]

4 Articles to Read This Week on Social Media

We love it, we use it, we increasingly depend on it: social media has evolved beyond a way to effortlessly “check in” throughout the day into an often surface-deep exploration of our lives. This week, we compile some perspectives on the ubiquity of social media in our everyday interactions and ask whether it’s always a […]

Q&A: Mike Lichter on social media and the stories we tell

Each week we sit down with Cardwell Beach experts on marketing, sales and business strategy. This week, Matt Hansen interviewed me about my role as Creative Director at Cardwell Beach, about the ways social media is changing the way we communicate and about the current status of copywriting in marketing. Q: In your view, how […]

Insight of the Week: Ask Your Customer’s Advice

Facebook is often referred to as a “walled garden,” an enclosed ecosystem all to itself, where users are purposefully kept within its confines to maximize the amount of time they spend on-site. But within that garden, users talk about all kinds of things that take place in the outside world, including, of course, companies and […]