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It’s the challenge that has riveted the business world: Apple has vowed to refuse the FBI’s requests to unlock an iPhone used by a perpetrator of a mass shooting on the grounds that doing so would endanger the privacy of all their iPhone customers. I sat down with Matt Hansen to talk over the implications […]

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Buyer Personas: Silver Bullet for Sales/Marketing Alignment?

Buyer Personas: Silver Bullet for Sales/Marketing Alignment?

70% of CEOs are dissatisfied with how marketing and sales are working together.¬†Speculating about the cause is fun, but trying to fix it is a better use of our time and the focus of this post. The notable differences between what’s expected from a B2B sales and a B2B marketing department are pretty straightforward. Sales […]

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