Consider this: Roughly one out of every three U.S. dollars spent on Cyber Monday is spent on Amazon.com. So when the mid-summer, Amazon-created version thereof was just reported to have been the retailer’s biggest sales day ever…well, even detractors have to give credit where credit is due. An event that started off on a bad […]
When the Smart Car first appeared in the US in 2008, it raised some questions, perhaps the biggest being: would Americans used to trucks, sports cars, and open highways drive such tiny vehicles? While European drivers had been using Smart Cars for years, the driving conditions in Europe—congested cities, high fuel costs, and relative proximity—are […]
I joined Dave Donars, Chief Research Officer at Cardwell Beach, to discuss whether the legendary Volkswagen brand can recover from its self-inflicted injuries after a major emissions cheating scandal. The short answer: it doesn’t look good, but there may be some light ahead in the proverbial tunnel. Take a listen to hear the second part […]
I joined Dave Donars, Chief Research Officer at Cardwell Beach, to discuss whether the legendary Volkswagen brand can recover from its self-inflicted injuries after a major emissions cheating scandal. The short answer: it doesn’t look good, but there may be some light ahead in the proverbial tunnel. Take a listen to learn more. Podcast Transcription […]
I sat down with Brian Erickson, Cardwell Beach Chief Marketing Officer, to talk about the luxury market, a world where some of the normal and tried-and-true rules of retail don’t apply. Take a listen for insights into the way we see the global luxury market both recovering and changing in the year to come.
I sat down with Brian Erickson, Cardwell Beach Chief Marketing Officer, to talk about the luxury market, a world where some of the normal and tried-and-true rules of retail don’t apply. Take a listen for insights into the way we see the global luxury market both recovering and changing in the year to come. Podcast […]
Here at Cardwell Beach, we love user experience design. There’s a lot you can learn simply from reading the insights that UX designers gather, whether or not you’re designing a website or a mobile interface. (For example, good UX design emphasizes the essential business principle of putting the customer first.) But we’ve also noticed something […]
It’s the challenge that has riveted the business world: Apple has vowed to refuse the FBI’s requests to unlock an iPhone used by a perpetrator of a mass shooting on the grounds that doing so would endanger the privacy of all their iPhone customers. I sat down with Matt Hansen to talk over the implications […]
Portions have been a hang-up of eaters worldwide since the days of fairy tales, as many a kindergartner knows. In case you’ve forgotten, Goldilocks wanders into the Three Bears’ house and tests their porridge. One is “too hot”, one “too cold”, but the third is “just right.” Today, this same idea is actually used in […]
These days, it seems like everyone and their best friend are hard at work at their start-up. It’s become a nationwide trend, as coders, designers, and entrepreneurs join forces to bring their dreams to life. Many will fail, some will succeed, but along the way, they’ll learn some important lessons about leading teams, managing investors, […]
For users around the country (and increasingly across the globe), Yelp is an indispensable resource for finding places to eat and people to hire for a variety of services. We sat down with Shannon Eis, Yelp’s Vice President of Corporate Communications, to talk about the company’s commitment to its users and how that support extends […]
Quid pro quo. I’ll scratch your back, you scratch mine. Pay it forward. Whatever you call it, reciprocity is alive and well online today, especially in marketing. But that doesn’t mean that every referral program out there works equally well. It takes a careful approach to ensure that a good referral program doesn’t alienate your […]
It’s a mobile world, as the data shows: users spend more time-consuming media on mobile than any other digital platform and spend more of their day looking at smartphone screens than desktop computer screens—and in 2014, more consumers purchased mobile devices than desktop devices for the first time ever. So, at first glance, it would […]
For drones, 2015 was the best of times and the worst of times. In the plus column, the little flying machines became ubiquitous across the country and around the world, resulting in some breathtaking visuals: and some fun new sports (drone racing, anyone?) But then there were the mishaps. Drones ended up crashing the US […]
Sometimes it pays to change. That’s what CMOs at companies from entertainment to personal finance are finding as they grapple with the digital revolution, where customers flock to online (and often mobile) alternatives to the traditional stalwart services that made up the 20th century economy. But with the right rebranding strategy, three companies have found […]
Eating healthy is a priority for many consumers—at least they say so when asked in surveys. But in reality, factors like convenience and price often eclipse the need for healthy eating. A group of researchers tried to figure out what shoppers would need in order to be persuaded to eat healthier, and it turns out […]
As 2016 dawns, it’s a good time to revisit the perennial head scratcher of the marketing world: brands. Are they overrated, over-thought examples of tepid consensus thinking? Or are they essential, pick-poorly-at-your-peril keys to marketing success? We’ve reviewed some recent thinking on brands (and the pursuit of the perfect brand) for insights into the age-old […]
Look in the back of refrigerators across America and you’ll see a little, half-opened orange box. Chances are it’s Arm and Hammer brand baking soda, which cooks throughout the country use to improve their baked goods, clean their counters, and yes, deodorize their refrigerators. The familiar orange box and its trademark “arm with hammer” logo […]
With the growth of online shopping, a product for every need, whim, or desire is available through easy pay-click-and-ship interfaces. But how do consumers choose one product over another, especially when the product is less of a “need” or more of a “want”? That’s the question tackled by a new research study that examined how […]
Marketers have known for some time that consumers often associate certain brands with an emotional cue. A much-loved brand from childhood can evoke nostalgia, sympathy, or even longing, for example. But what they haven’t known is what happens to consumers’ perception of a brand when they are feeling a certain way (happy, sad, optimistic, or […]
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